EMPOWERING EDUCATORS AT
COPENHAGEN BUSINESS SCHOOL
COPENHAGEN BUSINESS SCHOOL
In general, we process visual information much faster than information in writing. And when you experience an emotional connection with the information you have been given you are much more likely to internalize the information and store it in your long-term memory. Therefore, video is such an important tool for educational use.
Short to medium-length format (recommended 2-7 minutes) with one or two participants, produced in a study facility or on location, high degree of control.
Medium length (recommended 5-7 minutes) format, typically produced on location, often centered around one character/main character, based on an overall theme.
Short to medium-length format (recommended 2-5 minutes), lyrical and emotional presentation that contributes to subsequent reflection, but just as much in a narrative with clear progress and dramaturgical storytelling techniques.
Medium length format (recommended 5-7 minutes), with an adapted script based on a clear dramaturgy (teaser, elaboration, and denouement). Works well in conjunction with animation. Possibility of high control.
Medium to long-length format (recommended 7-15 minutes), lends itself to active and engaging communication as the host to a large extent “carries” the format and contributes to engagement, the possibility of direct contact with the viewer, and low control.
Medium to long-length format (recommended 7-15 minutes), lends itself to active and engaging communication as the host to a large extent “carries” the format and contributes to engagement, the possibility of direct contact with the viewer, and low control.