Trailer – Marketing Signature Course Pack
With the institutional goals and these design principles in mind, we created a fundamental two-semester, 15 ECTS Bachelor Marketing course in a blended learning format. Importantly, we divided the course into two distinct semesters:
- Semester 1 focuses on “Knowledge Acquisition”, i.e., educating our students in fundamental marketing theories and concepts, training their analytical and logical thinking, and
- Semester 2 focuses on “Knowledge Application”, i.e., focusing our students on applying these theories and concepts to real-world marketing problems, training them in critically assessing the usefulness of available concepts and theories for a problem at hand, while at the same time helping them develop the necessary skills as a future marketing expert.
The material that the team develops includes around 100 lecture and instructional videos, nine original cases, around 120 quiz questions, and pedagogical and design instructions for adopting teachers. In addition, a Canvas room has been developed that will serve as a repository of these materials, and where teachers will find suggestions for instructional Canvas designs. Teachers who wish to adopt or adapt this course material will be able to use all materials or only specific parts.
Overview of content
The Marketing Course Pack contains: