Example 5: Service Management Foundations

Learning objectives:

• Demonstrate a good understanding of the importance of services for economy, organizations and individuals. 
• Explain and discuss concepts and theories presented through the course. 
• Be able to articulate and explain the relevance of service management perspectives in the context of specific sectors (tourism, culture) or socio-economic phenomena (digitalisation, innovation). 
• Apply concepts and models presented throughout the course to concrete examples, and discuss the strengths and weaknesses of their choice. 

Formally assessed activities:  

• 4 individual written assignments: short reflective essays and conceptual responses, requiring students to engage with course theories, apply concepts to practical contexts, and reflect on their academic development. 
• 2 group assignments: submitted as presentations of 5–7 slides where students collaboratively analyse cases. These tasks require students to apply course literature, and develop analytical and research-based competences.  

Grading:

To pass the course, students must successfully complete 4 out of 6 assignments. NB: One group assignment is assessed in conjunction with the preceding individual assignment and cannot be completed independently.

Feedback: 

• Students develop oral and written argumentation skills through in-class exercises, with feedback from the teacher and peers. 
• Selected written assignments receive rubric-based feedback.

Re-exam: 

Oral exam without preparation.