A board game based on "Business Model Canvas"


What is Business Model Game?



The business model game builds upon the "Business Model Canvas" tool and relies on interaction and creative conversation among students.

Playing the game will learn studetns how to build their own business model based on their own idea or a challenge they want to solve. It will also encourge students to collaborate with their peers as well as train their reflection and argumentation skills.



How it works

Game board

As students move around the game board, they will create content which they will write into the canvas in the center of the game board. Students can take the game board home with them and bring it to the next class session.

Playing cards

The creative conversation among students will be based on the cards they have drawn. The cards challenge students' perspectives and cause them to continuously innovate and refine their business model.


It is important that all group members gets a chance to take part in the brainstorm, share their reflections and argue their perspectives. Therefore, it is recommended that students work together in groups of 4-6 students.

No final truth

It is impossible for students to get into all the different ramifications of their business idea during the game. Because of that, there is no final truth in what students create in the game.


The total playing time for each game round is approximately 2,5 hours depending on framing and teacher facilitation. It is recommended to interrupt each game round a couple of times to make time for discussions in plenary.

Play again

Since the basis of the game is questions, it can be advantageous to play the game multiple times to have students investigate all the directions and implications suggested by their interactions during game play.


For additional information feel free to download the instruction card here.


Teacher facilitation


It can be argued that teachers shift back and forth between four different roles when facilitating game for educational purposes. These are the role as mentioned below.










Things to consider


When facilitating the business model game in class, you may find it helpful to consider your own roles during game play by asking yourself questions such as:

- How should the game be introduced?

- How do I communicate the intended learning outcomes to students? And what are they?

- How do students need to prepare for the class?

- How do I make sure the energy level doesn't drop during game play?

- How can I challenge students during game play?

- How can I make sure everyone's on track?

  • How do I plan to sum up?


If you want to read more about Hangshøj's four roles download his article from 2013 here.


Getting started


How many students can play the game simultaneously? 


Every time a game has been played, one game board will go missing. Category cards from each game box can be divided into smaller piles. Other cards can be shared among groups or be facilitated by the teacher. This will allow multiple groups of students to play the game simultaneously. 



Book a gamebox now!

Each game box contains:

1 instruction card 

2 markers 

A selected number of game boards 

12 inspiration cards 

11 rule cards (two of them “inspiration rule cards”) 

12 category cards “Revenue Stream” 

12 category cards “Channels” 

12 category cards “Customer relationships” 

12 category cards “Customers” 

11 category cards “Partners” 

12 category cards “Resources” 



For questions regarding booking and availability contact CBS Library here.


Please do not hesitate to contact Teaching & Learning for technical and pedagogical support:



Categories: Digital Tools